In my previous post, How to get your most valuable resources engaged in social media, I spoke about the different zones of social media engagement. In this post I wanted to share some hints and tips I provided to people getting going with Twitter, especially in the Content Sharer Zone. These 15 points for the Twitter Beginner can have a major impact and make the use of Twitter more enjoyable and engaging!
According to this Gartner report Hadoop faces challenges breaking into the enterprise. This assertion is not one I have experienced in working with customers all over Europe and Asia Pacific nor is it one that seems to be supported by the rapid growth of Hadoop ecosystem related organizations.
With Hortonworks recently declaring their Q2 results I thought now would be a good time to take stock of where Hadoop is in its adoption curve. I have focused on the two vendors who seem to have the largest market share that have declared some sort of revenue and customer count numbers: Cloudera and Hortonworks. Before I start let me say I do not work for any of these organizations. I have done my best to ensure the accuracy of these numbers using public postings and assumptions but I am open to any corrections from the named vendors if they want to contact me.
Over the past 18 months I have been working across various groups to encourage more engagement in social media. My experience has led me to conclude that individuals can be placed into one of four different zones of social media engagement and a map which shows them other possibilities certainly helps them become more active. Each zone represents a place on a personal social media journey and no place is worse than not being on the journey at all.