Hadoop on the march
Back at the end of August I put together a post where I stated that “Hadoop adoption seems to be accelerating“. Now, just a few months later, it is clear that the Hadoop juggernaut just keeps on rolling and that many organizations are adding it to their IT architectures.
Lets take a look at what has been going on (this is in addition to my September post which summarized the latest Hadoop news across Hortonworks, Cloudera and MapR) out there in the busy world of Hadoop.
Continue reading The Hadoop juggernaut keeps on rolling
Social Media. It can be a daunting world to the newbie. Fear abounds as people consider if they should engage or not. This fear is significantly intensified if the engagement is in a corporate context where people worry a mistyped line can result in the elimination of their job.
The fact is that today most people should be engaged in Social Media with guidelines helping them understand the rules of engagements to avoid getting themselves into a tough situation. Most organizations have now established social media guidelines/policies but that is where the help often stops. It feels like the aim is to control rather than encourage.
This is why, back in August, I wrote this post focused on “How to get your most valuable resources engaged in social media
“. That post shared a framework through which a person can move as they go on their social media journey. It can be adopted by an organization and used by individuals to determine where they are comfortable on the platform.
The framework covers being a content sharer via Twitter and LinkedIn. As a result I shared a post containing “15 points for the twitter beginner
” which reflects the advice I gave to people stepping out into the world of Twitter for the first time as a content sharer.
In this post I move beyond being a content sharer to the broader content creator space. I focus on the 10 tips for first time bloggers which I shared with people as they went on their journey towards being socially engaged. Nowadays this applies to the LinkedIn publishing platform, corporate blogs and personal blogs.
All of these posts have been part of a series that shared my experience as I tried to get people to be socially engaged in this modern world of social media and social selling. Getting people socially engaged in your organization will drive great benefits and great knowledge sharing.
I am very interested to know if you have other hints and tips so please feel free to share them in the comments.
Continue reading 10 tips for first time corporate bloggers
I come from a world of Analytics and Business Intelligence. A world where we mostly take transactional information generated by various operational systems, and more recently sensors, such that we can try to understand the past, predict the future and then take actions where necessary to affect the future outcome.
In that world we try to understand and predict, through analytics, things such as which employees are likely to leave next, understand which customers are likely to churn as they undertake their journey with the company and understand which customers are likely to abandon their shopping cart. In all these cases we are trying to spot things early such that we can take proactive action to prevent the predicted outcome occurring, where it makes sense to intervene, through the use of analytics.
There is no doubt that Analytics can help you understand what is likely to happen next, and who it might affect, such that you can take proactive action. One question often still remains and that is WHY? The Why is important as it lets you attack issues at the source not just be focused on dealing with the symptom.
- Why is it that a customer is thinking to churn or has churned?
- Why is it that an employee is thinking to leave or has left?
- Why is it that a customer decides to abandon their shopping cart or abandoned it?
- Why is it that one part of a process seems to run slowly no matter how you optimize it?
Continue reading Enterprise Feedback Management – Your Next Competitive Edge?