Tag Archives: social media

10 tips for first time corporate bloggers

stamp-895385_1920Social Media. It can be a daunting world to the newbie.  Fear abounds as people consider if they should engage or not. This fear is significantly intensified if the engagement is in a corporate context where people worry a mistyped line can result in the elimination of their job.

The fact is that today most people should be engaged in Social Media with guidelines helping them understand the rules of engagements to avoid getting themselves into a tough situation. Most organizations have now established social media guidelines/policies but that is where the help often stops. It feels like the aim is to control rather than encourage.

Different Social Engagement ZonesThis is why, back in August, I wrote this post focused on “How to get your most valuable resources engaged in social media“.  That post shared a framework through which a person can move as they go on their social media journey. It can be adopted by an organization and used by individuals to determine where they are comfortable on the platform.

The framework covers being a content sharer via Twitter and LinkedIn. As a result I shared a post containing “15 points for the twitter beginner” which reflects the advice I gave to people stepping out into the world of Twitter for the first time as a content sharer.

In this post I move beyond being a content sharer to the broader content creator space. I focus on the 10 tips for first time bloggers which I shared with people as they went on their journey towards being socially engaged. Nowadays this applies to the LinkedIn publishing platform, corporate blogs and personal blogs.

All of these posts have been part of a series that shared my experience as I tried to get people to be socially engaged in this modern world of social media and social selling. Getting people socially engaged in your organization will drive great benefits and great knowledge sharing.

I am very interested to know if you have other hints and tips so please feel free to share them in the comments.

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15 points for the Twitter Beginner

Twitter ScrabbleIn my previous post, How to get your most valuable resources engaged in social media, I spoke about the different zones of social media engagement. In this post I wanted to share some hints and tips I provided to people getting going with Twitter, especially in the Content Sharer Zone. These 15 points for the Twitter Beginner can have a major impact and make the use of Twitter more enjoyable and engaging!

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How to get your most valuable resources engaged in Social Media

Over the past 18 months I have been working across various groups to encourage more engagement in social media. My experience has led me to conclude that individuals can be placed into one of four different zones of social media engagement and a map which shows them other possibilities certainly helps them become more active. Each zone represents a place on a personal social media journey and no place is worse than not being on the journey at all.

Different Social Engagement Zones

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