Back at the end of August I put together a post where I stated that “Hadoop adoption seems to be accelerating“. Now, just a few months later, it is clear that the Hadoop juggernaut just keeps on rolling and that many organizations are adding it to their IT architectures.
Lets take a look at what has been going on (this is in addition to my September post which summarized the latest Hadoop news across Hortonworks, Cloudera and MapR) out there in the busy world of Hadoop.
Social Media. It can be a daunting world to the newbie. Fear abounds as people consider if they should engage or not. This fear is significantly intensified if the engagement is in a corporate context where people worry a mistyped line can result in the elimination of their job.
This is why, back in August, I wrote this post focused on “How to get your most valuable resources engaged in social media“. That post shared a framework through which a person can move as they go on their social media journey. It can be adopted by an organization and used by individuals to determine where they are comfortable on the platform.I come from a world of Analytics and Business Intelligence. A world where we mostly take transactional information generated by various operational systems, and more recently sensors, such that we can try to understand the past, predict the future and then take actions where necessary to affect the future outcome.
In that world we try to understand and predict, through analytics, things such as which employees are likely to leave next, understand which customers are likely to churn as they undertake their journey with the company and understand which customers are likely to abandon their shopping cart. In all these cases we are trying to spot things early such that we can take proactive action to prevent the predicted outcome occurring, where it makes sense to intervene, through the use of analytics.
There is no doubt that Analytics can help you understand what is likely to happen next, and who it might affect, such that you can take proactive action. One question often still remains and that is WHY? The Why is important as it lets you attack issues at the source not just be focused on dealing with the symptom.
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